PEOPLE BUY ON EMOTIONS AND JUSTIFY IT WITH LOGIC
About 95% of all human buying decisions are generated by emotions and intuitions at the subconscious level, yet, marketing research methods are based on rational thinking at the cognitive level.
An essential emotional data layer of the consumers is missing at the companies’ decision-making process.
Affective Markets helps clients make comprehensive decisions by predicting the market’s emotional reaction to an idea, product, branding identity, or marketing message.
For this aim, Affective Markets has developed an innovative AI-based SaaS service that scientifically extracts quantitative emotional insights from data.
The service is affordable, has a short response time, and does not require special expertise.